Thanks for taking the time to read the first issue of our newsletter,
the Vortex. We hope you will enjoy it and maybe even learn a new
business-building trick or two at the same time. We love seeing
businesses grow and hope some of our enthusiasm and expertise
will help you grow your business. Let us know what you think.
What do you want to see. Do you like the E-Flash concept? Were
the articles interesting?
Please keep Red Rock in mind the next time you need to design
or produce your Communication Materials.
Red Rock is a Strategic Communications Company that designs programs to
grow your business.
We can help you articulate your vision for growth and bring
those dreams to life with the production of your marketing and sales communication
materials and programs. We're not a consultancy that just tells you what
you need to do to grow your business and we're not a creative boutique
that only executes. We are a full service provider of custom business
growth solutions from recommendation through implementation. From sound
strategic concepts, to cost effective selling materials, Red Rock's portfolio
of services offers you a wide range of solutions to help grow your business.
We believe better business decisions begin with a vision.
a Business Plan
Running a business blindly by the seat of your pants is the surest
way to kill a business. A written plan provides a disciplined approach
to help you visualize and create a road map for the path to profitability.
It is a mechanism for setting goals and evaluating whether or not
you are on track. It can help you to avoid making costly mistakes.
Furthermore, bankers or investors will insist on inspecting your
Treating Your Employees
as Your Most Important Customer
Your employees can make or break your company. Negative attitudes
kill sales. Keep your employees well informed. Communicate with
them on a regular basis with simple newsletters or group meetings.
This is probably the most lethal mistake of all. Blind Optimism.
Hoping the sale will materialize or the problem will go away. Not
proactively solving your issues. Problems with cash flow are the
first symptoms. You didn't adjust expenses commensurate with income
and suddenly you wake up deep in debt. Be realistic with your expectations.
with the following questions to see if you are using the right kinds
of management practices that will give your business the best chance
- Can you
prove you've made progress towards your goals with hard numbers?
- Do you know
how much it actually costs you to make a sale?
- Have you
consulted with an expert recently about financial goals or marketing
- Do you get
regular feedback from your customers and implement change based
on their input?
- Can you
generate positive cash flow - enough to cover all of your expenses
- Are you
effectively communicating with your employees? Are they on your
more yes answers, the better your chances of success.
How do you
keep from getting lost among the many millions and millions of web
pages out there? Currently, only 15 - 20% of the pages are indexed.
a couple of hints:
Submission: Getting listed in the Yahoo directory is your top
priority and probably the most difficult to achieve. Your aim is
to score high on each search engine for a specific search word or
phrase. Use descriptive titles and accurate and strategically selected
Linking: The more links there are to your site, the more traffic
you will generate. Find other web sites with complimentary subject
matter or of interest to your web site's visitors. Set up a links
page on your web site and link the complimentary site to yours.
Ask the other site if they will add a link to your site on their
site! Be courteous and always ask for permission.
is an example of an E-Flash Newsletter. Have you considered
one for your Company?
to learn more.